Appointment of a new CEO at Belfield Group

Upholstered furniture and home furnishings maker The Belfield Group has announced the appointment of Rachael Nevins as CEO to drive the company’s next phase of private equity-backed growth. She replaces Gary Lasham.

Based in Ilkeston and part of the NorthEdge portfolio, The Belfield Group is the UK’s largest designer and manufacturer of home furnishings and employs some 1,600 people. Its brands include Westbridge and Tetrad, and its customers include many of the UK’s best-known furniture retailers, as well as companies in the leisure and mobile home market.

Rachael joins the firm with over 30 years of experience optimizing businesses across a wide range of industries, and has worked primarily in businesses with private equity investments.

Formerly CEO of Adare SEC, a provider of integrated customer communications for the financial and business services industries, Rachael led the company through an enterprise-wide transformation.

Working alongside NorthEdge and the Belfield management team, Rachael will focus on operational excellence, customer service and maintaining high product quality for all four Belfield Group brands. As a design and technology driven manufacturer, the company also plans to invest more in its technology capabilities to meet changing customer demand.

Rachael says: “My career has always been about people and change management, looking at companies and teams from a different perspective and developing plans to grow and improve current offerings. There is so much more potential to be realized at The Belfield Group, and I look forward to working with a fantastic team to bring our plans to life over the next few years.

About Gertrude H. Kerr

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