Bradley L. Bowers on the New Future of Design


When is a stable job “a golden cage” for ambitious creatives? Why aren’t the best furniture designers paid as well as their fashion counterparts? Why are we all stuck on bed frames of the same size and what, if anything, does the world of VR and NFT have to offer for forward-thinking designers?

New Orleans-based mathematician Bradley L. Bowers addresses all of these questions and more in the Milkshake. We love the Bradley Pinch collection (drinking vessels like tea cups and espresso cups with nice hand shapes and textures), its Halo Lanterns, his Moire wallpaper collection – but also for his relentless creative dynamism and seemingly limitless curiosity, which extends not only to formal issues, but also to the practical aspects of the design industry. Here, Bradley brings into play the realities of working in a business versus entrepreneurship. The latter, he says, is not for everyone: “We have to reject the idea that a regular salary is the goal – it is, or it can be, a golden cage,” he said. . “I was told that when I worked at Procter & Gamble, taking the job, there would be a golden cage. It would be beautiful. It would be virgin. It would be impeccable. He would be polite everyday, but it’s still a cage. For those who can take it, Bowers recommends going out on your own: “My advice to people is to find something that when it’s horrible you can always tolerate it – because it will get horrible,” he says. “[Entrepreneurship] will be humiliating. It will be debilitating. But it will also be edifying. We don’t need to worry about it when it’s magic – what we need to worry about is, how do we survive when it’s horrible? How to survive when you have no money in the bank?

Also in this Milkshake, Bradley tells us about exploring the overlap between crafting and rapid prototyping, what the Industrial Revolution has to do with it, where he might have been heading had he not gone to SCAD. (Savannah College of Art and Design) and what he thinks the furniture industry could learn from the fashion world: “The fashion industry pays its top designers very, very well, and the industry doesn’t. furniture, ”he says. For that clear speech and more, tune in.

halo lantern

moiré wallpaper

installation

installation

Diana Ostrom, who has written for Wallpaper, Interior Design, ID, The Wall Street Journal and other media, is also the author of Distant places, a travel newsletter.

Milkshake, the first regular series from DMTV (Design Milk TV), shakes up the traditional interview format by asking designers, creatives, educators and industry professionals to randomly select interview questions from their favorite bowl or container. . During their candid discussions, you will not only gain insight into their personal collections of household items, but also valuable insight into their work, life and passions.

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