CALIDA GROUP acquires sustainable lingerie brand erlich textil

EQS-Ad-hoc: CALIDA Holding AG / Keyword(s): Takeover
CALIDA GROUP acquires sustainable lingerie brand erlich textil

04-Feb-2022 / 18:05 CET/CEST
Publication of an ad hoc announcement pursuant to Art. 53LR
The issuer is solely responsible for the content of this announcement.

Press release CALIDA GROUP
ad hoc announcement under article 53 LR

Sursee (Switzerland), February 4, 2022

CALIDA GROUP acquires sustainable lingerie brand erlich textil – First steps in the implementation of the “Accelerate 2026” strategy

GROUPE CALIDA takes over the sustainable German lingerie brand erlich textil from February 4, 2022. With the acquisition of this young brand, GROUPE CALIDA further strengthens its strong position in the underwear market as planned. At the same time, the Group is strengthening its pioneering role in the growth segments of sustainability and e-commerce with the acquisition of the direct sales brand. The CALIDA GROUP will apply its proven brand expertise to further accelerate the growth of erlich textil.

Since its foundation in 2016, erlich textil, headquartered in Cologne, has stood for fairness, sustainability and a positive working environment. The start-up employs 21 people and achieved a turnover of 7 million euros in 2021. The pure online merchant (D2C) has attracted attention in recent years with its continuous growth and a scalable digital infrastructure. With its underwear made in Europe from premium textiles made from organic and renewable materials, erlich textil creates sustainable alternatives for the underwear market. The company won the German Sustainable Design Award (DNP) in 2021. erlich textil will continue to be led by the two founders, Sarah Grohé and Benjamin Sadler. erlich textil is a brand of Vorfreude GmbH, in which CALIDA GROUP acquires a 90% stake.

Hans-Kristian Hoejsgaard, Chairman of the Board of Directors of CALIDA GROUP, declares: “With the acquisition of erlich textil, a digital pure-player focused on a young target, we are implementing the ACCELERATE 2026 strategy announced at the Capital We are particularly pleased that erlich textil and the CALIDA GROUP share the same values ​​and claims to sustainability and quality.”

Sarah Grohé, co-founder of erlich textil: “We are delighted to have found in CALIDA GROUP a reliable partner with whom we can start the next phase of growth of erlich textil. Shared values ​​of customer experience, quality and sustainability lay a solid foundation for a successful future.”

Timo Schmidt-Eisenhart, CEO of CALIDA GROUP, says: “I am very pleased that we can further increase our market share in the sustainable underwear market through the acquisition of erlich textil. The young brand already has a loyal clientele. We want to support the future growth of erlich textil through our experience in brand development and international markets. At the same time, the CALIDA GROUP will be able to benefit from new ideas and momentum in the areas of sustainability and digital commerce. We look forward to this fruitful cooperation.”

For more information, please contact:
Calida Holding SA
Sacha Gerber, CFO
[email protected]

About the CALIDA GROUP
The CALIDA GROUP is a globally active clothing group headquartered in Switzerland. It is made up of the CALIDA and AUBADE brands in the underwear and lingerie segment, as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP is synonymous with high quality products that delight consumers every day. The registered shares of Calida Holding AG (CALN) are traded on SIX Swiss Exchange AG.

About erlich textiles
Since 2016, erlich textil has stood for timeless, sustainably produced basics in the underwear and home textiles sector. As a direct-to-consumer brand, the company is committed to diversity, inclusivity and wellness in one’s own body.
Actively, erlich textil represents a change in the textile industry, which must be stimulated by production in Europe and continued strong growth.

About Gertrude H. Kerr

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