Call for hybrid spaces for the design of hybrid furniture: B&T Design


Call for hybrid spaces for the design of hybrid furniture: B&T Design

The boundaries between the different types of spaces are no longer as defined as they used to be. All around us we see examples of blurred boundaries between private and public spaces, interior and exterior, and formal and informal spaces, etc.

As spaces become more hybrid and multidimensional, the design of furniture for these spaces should also become more flexible, according to B&T Design. The company’s design philosophy is based on a paradigm where the type of space does not dictate the exact type, shape or identity of the furniture.

Courtesy of B&T Design
Courtesy of B&T Design

“Our goal is to create space independent furniture and to give users the freedom to choose where to use our products” says Alp NuhoÄŸlu, the main designer of B&T Design. NuhoÄŸlu continues: “We are not looking for strict classifications so that our products adapt to different types of spaces. Additionally, we do not label our products to fit specific spaces like lobbies, restaurants or common areas in hotels, hospitals, campuses, residential areas, etc. With our collection and our communication, we want to create images in the minds of professionals and sincere interior designers and inspire them to choose or imagine a look that best matches the ambience of their project ”.

B&T Design follows this philosophy to offer simple, minimalist and universal designs that are unaffected by fleeting trends. These shapes can nevertheless adapt to various looks and create different sensations with a varied choice of materials, colors or types of feet. So you can see the same model in different types of projects, but with totally different looks and be surprised once you realize that these products are the same.

Courtesy of B&T Design
Courtesy of B&T Design

The space-independent furniture paradigm lies not only in the design philosophy, but also in the brand’s 360-degree communication activities. Neither the images of the products, nor the advertising or promotional material define clear and strict spaces. On its website, the company defines its purpose with the following words: At B&T Design we start each day with a simple question: “What new things can we do today to inspire people?” As a result of this question, we not only design chairs, sofas, ottomans and tables, but also looks, moods, emotions and feelings for inspiring spaces.

Courtesy of B&T Design
Courtesy of B&T Design

In addition to the new inspiration campaign, B&T Design invites users to search for “something new every day”. Inspirational and eye-catching photos were taken by acclaimed fashion photographer Tamer Yılmaz, where the campaign features bold and daring visuals of space independent furniture.

Find out more at instagram.com/btdesignglobal/.


About Gertrude H. Kerr

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