Cymax Group adds Sarna to its board of directors

VANCOUVER, British Columbia — Multi-channel e-commerce and e-commerce enablement provider Cymax Group has added Manu Sarna to its board of directors.

Sarna brings over two decades of international experience in B2B marketing, partnerships and business development in high-growth e-commerce, finance and SaaS organizations. He currently leads global marketing for ApplyBoard, an EdTech company based in Kitchener, Ontario, and previously served as Director of Marketing for Wayfair’s business-to-business arm. Sarna has also held senior management positions at PayPal and Aimia Inc., and was an outside marketing advisor to a mid-market private equity firm and a consultant to the Boston Consulting Group (BCG).

“Manu has a fantastic track record in strategy, marketing and sales in technology and e-commerce,” said Eric Patel, Chairman of the Board. “We look forward to adding his insights and marketing expertise to our Board of Directors.”

In recent years, the Cymax Group has invested heavily in its people and technology, as it has benefited from the growth in online furniture sales caused by the pandemic.

“The past few years have seen retailers adapt, innovate and transform to keep pace with the changing needs of the e-commerce industry and consumer expectations,” said Riz Somji, CEO of Cymax Group. “Manu joins us at a pivotal moment in our growth. As we focus on scaling, his leadership in strategy and consumer behavior will be a major asset to the business. I am delighted to welcome him to the team.

Thomas Lester is Retail Editor for Furniture Today and Digital Editor for Home Accents Today. A graduate of Emory & Henry College’s mass communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering a range of topics, from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today. in 2013. Contact me with your story ideas, tips and more at [email protected]

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