DECOBUILD is taking to the OOH stage in Dubai with a massive awareness campaign for the annual decoration, interior design and building materials exhibition. The annual event is hosted by Mohammed Bin Rashid Housing Establishment (MBRHE) and features the industry’s elite of interior designers, contractors, architects, as well as participating furniture, lighting and of smart homes that all participate in the exhibition. present the best products and solutions for residential, commercial, hotel and real estate developers.
The ad copy informs the UAE OOH public of the “Decoration, Interior Design and Building Materials Exhibition” to be held in the “Dubai World Trade Center, Hall 7 “of” 24e – 27e November 2021 “. Ad copy features various logos of organizations that planned and implemented the event. The exhibit is being touted as being supported by: LA CHAMBRE DE DUBAI, with official media sponsors; DUBA MEDIA INC, and ABU DHABI MEDIA, while official sponsors include; Ministry of Energy and Infrastructures, Municipality of Dubai, and Society of Engineers, describing that the strategic partners are; ALGEDRA DÃ©cor Makers, CASA DI LUSSO, and ALAYOUBI. The advertising text also points out that the next exhibition is being organized by; Government of Dubai, and Mohammed Bin Rashid Housing Est.
The OOH campaign is a relatively new campaign that was spotted on major roads in Dubai during the first week of November and ran widely under the name Uni-Poles.