EQS-Adhoc: CALIDA GROUP receives a firm sale offer from MILLET MOUNTAIN GROUP

EQS-Ad-hoc: Calida Holding AG / Keyword (s): Provision
CALIDA GROUP receives a firm sale offer from MILLET MOUNTAIN GROUP

24-Dec-2021 / 09:00 CET / CEST
Publication of an ad hoc announcement in accordance with art. 53 LR
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CALIDA GROUP press release
ad hoc announcement in application of article 53 LR

Sursee (Switzerland), December 24, 2021

CALIDA GROUP receives a firm sale offer from MILLET MOUNTAIN GROUP

The CALIDA GROUP has received a firm offer from Jean-Pierre Millet and Inspiring Sport Capital for the sale of the MILLET MOUNTAIN GROUP, headquarters of the MILLET and LAFUMA OUTDOOR brands. Jean-Pierre Millet is an investor and grandson of the founders MILLET. He took over the MILLET MOUNTAIN GROUP in partnership with Inspiring Sport Capital, a private equity company specializing in sports investments, to return the group to the founding family. The transaction is subject to a consultation process with works councils in France.

A French pioneer in mountain sports equipment, the MILLET MOUNTAIN GROUP is a pillar of the outdoor scene. In a demanding market environment, the CALIDA GROUP has continued to develop its outdoor activity in recent years, leaving the MILLET MOUNTAIN GROUP well positioned for the future. In 2020, the MILLET MOUNTAIN GROUP achieved a turnover of CHF 78.2 million and employed nearly 750 people.

The announced sale of GROUPE MILLET MOUNTAIN is a major step in the implementation of the ACCELERATE 2026 strategy. The CALIDA Group focuses on its core segments of underwear and lingerie with the established brands CALIDA and AUBADE and the outdoor furniture with LAFUMA MOBILIER. Beyond the organic growth of the three brands, the CALIDA GROUP also seeks to pursue strategic acquisitions to accelerate the growth of its activity. The intention is to use the proceeds from the sale of GROUPE MILLET MOUNTAIN mainly to acquisitions in the underwear and lingerie segment.

Hans-Kristian Hoejsgaard, Chairman of the Board of Directors of CALIDA GROUP, comments: “With this sale, we are executing the announced strategy. We are also particularly pleased to be able to sell the business to a member of the founding Millet family.

Jean-Pierre Millet about his offer for the MILLET MOUNTAIN GROUP: “I am happy to become a reference shareholder of MILLET MOUNTAIN GROUP in partnership with Inspiring Sport Capital on the 100e anniversary of the brand and almost 50 years after leaving the family. Under the leadership of Romain Millet as CEO since 2020, we will continue to develop MILLET and LAFUMA, two emblematic mountain and outdoor brands.

Timo Schmidt-Eisenhart, CEO of CALIDA GROUP, declares: “The sale of MILLET MOUNTAIN GROUP is a new step towards a coherent concentration of CALIDA GROUP on the key segments of underwear, lingerie and outdoor furniture. We will now look to strategic acquisitions to further strengthen our strong market position in the underwear and lingerie segment.

The transaction is expected to close in the second quarter of 2022. The parties have agreed to keep the terms of the sale confidential.

For more information, please contact:
Calida Holding SA
Sacha Gerber, Chief Financial Officer
[email protected]

About the CALIDA GROUP
The CALIDA GROUP is a globally active clothing group headquartered in Switzerland. It is made up of the CALIDA and AUBADE brands in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP is synonymous with high quality products that delight consumers every day. The registered shares of Calida Holding AG (CALN) are traded on SIX Swiss Exchange AG.

About Jean-Pierre Millet
Former manager of the Boston Consulting Group, Jean-Pierre Millet then founded The Carlyle Group Europe Buyouts which he managed for 16 years. He is currently a founding Managing Partner of PrimeStone Capital, Chairman of the Compagnie Nationale de Portefeuille and of Jetfly Aviation.

About INSPIRING SPORTS CAPITAL
Private Equity investment company based in Paris and London 100% dedicated to the sports industry, INSPIRING SPORT CAPITAL was founded in 2014 by Laurent Damiani and Lucien Boyer, two pioneering entrepreneurs in international sport business, who became field investors . ISC brings together a strategic committee made up of leading economic and sports players, as well as HNWIs and Family Offices in the medium / long term. Beyond finance, ISC provides specific support to managers through unique expertise in sports marketing and the development of its business models.
ISC has already invested in the following areas: Gaming via 52 ENTERTAINMENT (Funbridge, BBO, Virtual Regatta), Golf via PGC GROUP (Piguy Golf Challenge, Duchell BV, Range King BV, GolfSupport.co.uk), Sailing via CDK TECHNOLOGIES, and now Outdoor via MILLET MOUNTAIN GROUP.

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