Porcelaingres Loft: stone and cement surfaces inspired by Nordic design


Scandinavian design is one of design idioms the most fashionable in recent years.

Also known as Nordic design, this particular approach to design is mainly related to the geography and weather from northern Europe.

Two elements which, associated with strong links with folk crafts and traditions, gave birth to a discipline demonstrating a deep awareness of well-being at home, with warm and comfortable spaces that contrast with the harsh Nordic climate.

Characterized by qualities such as simplicity, harmony and simple shapes, Scandinavian design is still one of the most popular styles, mainly because of its essential character beauty and the comfort it adds to the spaces for everyday life.

“The best things for everyday life” is the slogan of the Swedish Crafts and Design Society, summing up the technical and aesthetic principles behind a movement that was a world leader in furniture making especially between the 30s and 50s.

Its authentic and functional furniture, making no concessions to the superfluous, optimizes the balance between human living spaces and nature, with which the Scandinavians are intimately familiar, as the quality and use of their raw materials.

The Nordic-inspired design is still distinguished today by its practicality, as shown by the observation of its possible applications: from homes to workspaces, including places of reception and well-being.

Simple shapes, natural materials and delicate colors make Nordic design spaces unique and never banal, emphasizing the quality of individual elements and details by subtraction.

Recalling the natural landscapes of the Nordic countries, the key material is Frame, while great importance is attached to light and contrast between black and white in accessories and surfaces.

Porcelain quality starts with the raw materials used and continues through all stages of production; durability is a matter of social commitment and the promotion of a zero waste economy; while creativity is an essential source of energy to stand out and enhance all works of contemporary architecture, large and small.

In Attic, natural materials such as calculation and cement find one of the most contemporary expressions of a brand that has always kept abreast of the latest developments in design, durability and originality.

With its refined and seductive texture, Loft expresses “the solid weight of cement and the natural elegance of stone”, two aspects that give birth to a product as simple as it is contemporary, underlined by the presence of little iridescent particles that reflect light and add character to the material.

The surface color palette includes four natural shades: Loft Snow, Loft Sand, Loft Smoke and Loft Dark, delicate and understated chiaroscuro hues with cozy warmth.

The qualities of ceramic tiles integrate the recognized properties of the Iris Ceramica Group porcelain: strength, non-absorbent, durability, easy cleaning and maintenance.

With these underlying qualities, the performance of Loft ceramic tiles (available in the formats 100×100, 120×60, 60×60 and 60×30 cm and in thicknesses 6, 8 and 20 mm) emphasizes aesthetic qualities which combine naturally with the most refined design trends.

Marco Privato


About Gertrude H. Kerr

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