What makes Scandinavian design Scandinavian, and why does everyone want to participate? We’ve explored the issue in depth here, and it’s no surprise that the Nordic region has assembled a team led by Danish big-hat Bjarke Ingels to continue expanding their brand’s reach.
Yet the easiest way to understand why it seems every perfectly appointed home and cool office features sleek yet classic and unpretentious furniture, or an aesthetic that is both natural-material-conscious and extremely sophisticated, is to just look.
A new book by Gestalten entitled, and rightly so, Scandinavian dream presents it all in delicious packaging. And while it may seem unfair to lump the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden into “one big pile of blond wood,” as the introduction notes, there is still an undeniable bond that binds them together.
There is the fact of the harshness of the climate and even harsher terrain, but also of optimism, and entrepreneurship coexisting harmoniously within a welfare state. There is the element of fairy tales and furry animals: elves and trolls as well as polar bears and reindeer.
Most of the time, however, it is the spirit of cooperation and harmony – whether with the environment or an object – that makes Scandinavian design work for a wide range of people, regardless of their shape. .
Below, take a look inside the book, which features interiors, architecture, objects, and people that embody that Nordic touch.