Scandinavian Retailer Uses Composable Approach To Launch Ecommerce Site


KALMAR, Sweden – Nordic Nest, a Scandinavian B2C interior design retailer, recently launched its e-commerce site using a composable approach that combines the best technological components.

A composable platform refers to a modular digital commerce approach that enables the blended selection of the best technology solutions that every business needs to assemble a custom technology stack.

The new e-commerce platform allows Nordic Nest to adapt quickly to integrate new sales channels and add new functionality. The component-based approach also allows the team to work in a data-driven manner, so that it can develop with its customers and offer tailor-made experiences.

To develop this platform, Nordic Nest has partnered with Avensia, an e-commerce consulting firm that works with a range of platforms covering in-store retail technology, marketing automation, personalization. , analysis and product information.

Nordic Nest offers its Scandinavian decoration products in 70 different countries and is available in 10 languages. The e-commerce platform offers furniture, accessories, fabrics and textiles, rugs, lighting, art glass, porcelain and ceramics, most of them designed by Scandinavian designers. Prices range from a lamp around $ 200 to over $ 10,000 for furniture and art.

The company ships everything from Sweden and can ship to the United States and Europe in three to eight days and to the Asia-Pacific region in six to 16 days.

“Our organization and culture is built on values ​​such as providing a world-class customer experience and in doing so, try and fail,” said Jacob Rastad, CTO of Nordic Nest. “With this mindset and technology combined, today we can do four to five releases every week without any downtime or other issues. “


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