Foraying into regional markets is part of Lulu Furniture’s vision to bring its brand of affordable, innovative, stylish and high-quality furniture to households in the region.
Today, Lulu FurnitureSingapore’s online furniture retailer announces plans to expand regionally, starting with one of Asia-Pacific’s largest markets – Australia – by Q2 2023.
As part of the expansion, Lulu Furniture will also launch a special market-specific version of its popular LUANNA Mattress Collection – a one-of-a-kind product that combines the modern mattress technologies of natural latex, cooling gel memory foam and pocket coils while maintaining an affordable price.
In a competitive e-commerce landscape, Lulu Furniture is focusing its expansion efforts on key cities such as Sydney, Melbourne, Brisbane, Perth and Adelaide, where it has a highly efficient on-the-ground logistics system to give them an edge. competitive.
Within two years, Lulu Furniture has made a name for itself as a reliable next generation online furniture brand with over 100,000 happy customers in the local Singapore market alone. With a strong business model that emphasizes the three pillars of innovative product development, digital marketing and process automation, the company has managed to remain resilient in the face of strong competition from low-cost brands while increasing cost productivity and market awareness to continue uninterrupted growth.
The successful growth trajectory of 90% year-over-year growth since the brand’s inception in 2020, and positive customer feedback has been the impetus behind the brand’s plan to increase the distribution of its range of high-quality, wallet-friendly Nordic-style furniture. . The Lulu Furniture team hopes this move will ultimately benefit more middle-income households in the area, who can now enjoy the simple process of shopping for comfortable and stylish furniture for their home online, without blowing their budget. .
With Lulu Furniture entering its first regional market, there is a lot of excitement and motivation to take the brand to new heights. Lulu Deng, director of Lulu Furniture, spearheading expansion into the Australian market, shares her optimistic outlook on upcoming projects. “Over the past year, the team has been busy with preparations leading up to launch in our first market outside of Singapore. After going through so much planning, we are now ready to launch and excited about how this step will take our business growth to the next level. »
About us: Lulu Furniture is a popular and trusted online furniture brand from Singapore that offers a wide variety of stylish and innovative Nordic style furniture (from dining tables, cabinets and bed frames to mattresses) for owners looking for a user-friendly wallet. quality designs. The brand prides itself on its convenient and hassle-free online shopping experience and even goes the extra mile to ensure that all furniture comes with free delivery and installation for customers.
Build ID: 89083447
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