SKROSS partners with a Nordic design consulting firm for the overhaul of its brand

SKROSS brand owner WorldConnect has forged a new partnership with leading Scandinavian design consultancy, Jacob Jensen Design. *

The collaboration, announced at last week’s TFWA Global Exhibition and Conference, is expected to revitalize the design of SKROSS products. New products will be available by summer 2018.

Swiss engineering meets Danish design: On the SKROSS stand at TFWA World Exhibition (LR): SKROSS Corporate Communication Manager Pia Kautz, CEO & Managing Partner Christian Ernst, Duty Free & Travel Retail Manager Rudolfo Muller, Jacob Jensen Design Global Design Director Jakob Kjaer Nielsen and SKROSS Managing Partner & Head of Sales & Marketing Sam Gerber

The two companies said they have “strong synergies” that combine SKROSS’s innovative mobile power solutions with “avant-garde” Scandinavian design.

Pia Kautz, Head of Corporate Communications at SKROSS, said: “SKROSS is seen as a functional brand and seeks to appeal to stylish travelers through a new lifestyle image. We aim to update our designs to reflect the quality of the brand. It is an exciting project.

Sam Gerber, Managing Partner and Director of Sales and Marketing of SKROSS, added: “TFWA ​​has given us the perfect opportunity to communicate our joint plans – an affiliation of a leading brand of high quality travel accessories with this famous Danish industrial designer.

Jacob Jensen Design Global Design Director Jakob Kjaer Nielsen said the company is honored to contribute to SKROSS plans to reshape their products.

* Jacob Jensen Design partnered with vodka brand Danzka last year to create a new expansion of the super premium Danzka The Spirit range.

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