Stolab’s wooden furniture is “designed to live forever”

The second installment of three parts of Dezeen Stolab Stories video series explores Stolab’s heritage and expertise in creating solid wood furniture.

Stolaba Swedish manufacturer of solid wood furniture, was founded in 1907.

Exclusively video interview with Dezeen, the brand’s owner and CEO, Martin Johansson, explained the brand’s history and his approach to creating furniture using wood of the forests surrounding its Smålandsstenar factory, Sweden.

Martin Johansson is the owner and CEO of Stolab

“When we look at forests or wood products, we have great respect for that,” he said. “We also realize the amount of forest you need to get a higher quality out of it.”

“It’s an important part of our culture and our environment. It’s a unique place, which we have to take great care of.”

Stolab Solid Wood Furniture
All design and production processes take place in one place

Since the brand’s inception, its production methods have changed dramatically, but according to Johansson, its local focus and approach to craftsmanship has remained constant.

“In 1907, obviously, the work was quite laborious,” he said. “We had a big workforce, we made similar products, but we did everything by hand.”

“We have increased the number of chairs we manufacture today. We have also invested in the most modern machinery you can buy for solid wood furniture factories. Same frame, same location but completely different way and more modern to produce the furniture.”

Stolab Solid Wood Furniture
Stolab is a Swedish manufacturer of solid wood furniture

Dezeen also interviewed Annika Mårtensson, Export Manager at Stolab, alongside a number of other staff.

“I think Stolab has a great team,” Mårtensson said. “They appreciate our Scandinavian design, the classic, the timeless, the sustainable choice, and the knowledge and certainty that everything is produced here in Sweden in our own factory.”

Stolab Solid Wood Furniture
Stolab has been operating in Smålandsstenar, Sweden since 1907

Johansson highlighted how Stolab is able to maintain a high level of quality control with sourcing and manufacturing in one location.

“We have the full furniture value chain here in our hands,” Johansson said. “So we have total control over that, which I think is a key ingredient.”

The brand’s monitoring of its supply chains allows it to be very mindful of its environmental impact and aims to avoid unnecessary waste by creating furniture that stands the test of time.

“Furniture is designed to live forever,” said Stolab production manager Peter Bernroth.

Rasmus Rask, the brand’s head of wood processing, described the company’s approach to corporate responsibility: “Be a good role model. It will inspire others to do the same.”

Stolab Solid Wood Furniture
Jonas Lindvall designed the Miss Holly chair for Stolab

Dezeen and Stolab launched Stolab Stories in September with a video highlighting some of the brand’s key designs and celebrating 80 years of its Lilla Åland chair.

Content of the partnership

This article was written in partnership with Stolab. Find out more about our partner content here.

About Gertrude H. Kerr

Check Also

Scandinavian spaces shake things up

This press release is submitted and posted here in its original, unedited form by Furniture …