SOMERSET, NJ— Stressless, a Scandinavian-style seating manufacturer by Ekornes ASA, is releasing a redesigned Stressless Royal recliner to celebrate 50 years in business with the motto “50 Years of Stressless.” According to the company, more than 10 million Stressless seats have been sold since 1971.
To help customers celebrate with the company, Stressless is offering retail customers $300 off the recliner in all Paloma leather colors through May 31. Stressless is also giving away a Royal recliner to the winner of its “Live Royally” contest on Facebook through May 13 with a randomly chosen winner at the end of May.
“There’s a reason it all started 50 years ago in Norway, where Scandinavian nature and culture bring out the best in technology,” said Beverly Kastel, Stressless Marketing Director for North America. . “Together, human insight and advanced robotics have created a product that is the most comfortable piece of furniture on Earth: the Stressless recliner.”
North America includes the largest market for the parent company, Ekornes, with 25% of global sales volume. In 2021, Stressless posted the highest annual sales in company history, according to Kastel.
The first Stressless recliner was built in 1971, and the company introduced sofas in 1993. A home theater collection was added in 2003, and power sofas and recliners were introduced in 2020.
The Stressless Royal chair was originally introduced in 1981. It was the first Stressless recliner with the laminated wood hourglass base. The updated recliner was constructed using materials and manufacturing processes with low environmental impact, according to the company.
To enter the contest, participants can comment on the Ekornes Facebook page with the name or image of a chair in their home that they would like to replace with a new Stressless Royal recliner and include the hashtags #StresslessSweepstakes and #LiveRoyally.