Home Furniture group Targeted UK expansion for Scandi-owned global furniture group

Targeted UK expansion for Scandi-owned global furniture group

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Dave ashton

The global Scandinavian-owned furniture group has announced a five-year growth plan for the UK that will see its UK store portfolio grow by almost 350% in August 2024.

Its strategic plan will place the UK as a major contributor to the JYSK Group’s ambition to reach the target of 5,000 stores worldwide, with the UK contributing to 52 stores.

JYSK UK Country Manager David Ashton said: “We need to grow smart – maximizing each region of the UK – to create and develop localized brand awareness and customer recognition. This is why we are mainly focusing on the central and northern regions of the UK, adding to the 19 stores with which we will end fiscal 2019 (+ 30% growth compared to fiscal 18).

“To grow, we need to develop a tremendous pool of talent – the future leaders of JYSK UK. This will allow our expansion target to meet our internal recruitment target of 90% for all future leadership roles, because expansion and people growth really go hand in hand.

“Our experience shows that finding the right rating with buyers is the key to a successful retail business. We would say UK retail is not dying, it’s just changing the ground rules. Traders must listen, anticipate, come together and adapt.


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