A Californian event that celebrates all things design makes its Dallas debut: Called West edge of Dallasit’s coming to the Design District Sept. 16-18 at Dallas Market Hall, where attendees can shop home furnishings brands, plenty of new or edgy, as well as socialize with designers and industry professionals.
The first WestEdge Design Fair was started in 2013 by two entrepreneurs, Megan Reilly and Troy Durst, who saw demand for a high-end design fair on the West Coast. The annual conference brings together interior designers, architects, landscapers and interior design experts. Attendees call it a must, but of course they would, from exhibits to panel discussions to networking to keep up to date with the latest trends, which we hope and pray will move away from painting gray brick houses. Please. Do not paint the brick.
Observing that Dallas is the epicenter of design in the Southwest, they decided to expand.
“Many of our customers have said this market is their best performing region of the country (even more than New York and Los Angeles),” their statement read. “Hence the demand for a curated design trade show experience that showcases interior designers, architects, builders, developers, targeted homeowners/consumers to established brands and independent high-end furniture makers/designers. range, lighting, kitchen + bath, outdoor furniture, hardware, flooring and Suite.” Who doesn’t like a from where.
During the three-day event in Dallas, makers and artisans will unveil the latest home furnishings, demos, design discussions and generally revel in a floor-scale celebration. It’s a bit like a trade show, but open to the public too.
The room will be divided into five areas:
- Culinary pavilion. Demonstrations and tastings by chefs and mixologists, luxury appliances and tastings by Dallas chefs and culinary personalities.
- Homework. The new section of the show will feature a series of vignettes that talk about home office design and the trends that have proliferated due to more people working from home in the past two years.
- Modern rendering. The sought after section is one of the most dynamic areas of the fair. It spotlights independent designers, makers, and artists of unique, limited-edition furniture, lighting, and lighting, and more, for the residential and commercial sectors. Guests will be able to meet the creators and most items will be available for purchase and/or customizable.
- Outdoor living room. Take a break in the showroom, enjoy a cocktail and enjoy the most stylish outdoor furniture.
- West Edge Shop. The pop-up offers will sell unique contemporary design items such as architecturally inspired home accessories and jewelry, in a pay-to-go environment.
There is a preview opening party on Friday night, then Saturday and Sunday will be open from 10 a.m. to 5 p.m. Their wish list includes an attendance of at least 5,000, 150 exhibiting brands, 40 speakers, industry associations and over 20 media partners. Wait a minute, media partners, has CultureMap been invited? Some exhibitors, but not 150, are listed on their website, incorporating local artists such as Carmen Menza and Ricardo Paniagua.
Tickets are $20 a day or $45 for the whole weekend, and you get access to ArtExpo, a mega art festival also coming to Dallas for the first time this weekend.