Throughout the GCC, Landmark Group conducts fundraising activities. In the United Arab Emirates, the Group has partnered with UNHCR, the Emirates Red Crescent and the Big Heart Foundation to support refugees in the Middle East, setting up fundraising stands in Oasis Mall Dubai, Emax Mirdif City Center and Centrepoint at Marina Mall, Abu Dhabi.
In Saudi Arabia, Eta’am, the Saudi Food Bank, is supported in 280 stores for a period of 100 days. Styli, the Group’s online-only brand, supported families with food baskets containing essential items, and raised funds of more than 100,000 Saudi riyals for the disabled children’s association. In Qatar, the group collaborated with the Red Crescent and raised funds for children in Syria. In Kuwait, the Group extended its partnership with the UNHCR, for the first time, by collaborating with Tanmeia to raise funds for refugees. In Bahrain, Tree of Life extends its support to the country’s orphans while in Oman, Al Rahma raises funds for orphans.
In addition, in the United Arab Emirates, the group’s brands carried out various Ramadan initiatives. Home Box, in partnership with Emirates Red Crescent and Radio Channel 4, held an on-air Home Box charity furniture auction – “Ramadan Bid for Charity”. Funds raised from the auction will be donated to Emirates Red Crescent.
Landmark Leisure has partnered with Toys with Wings and Emirates Red Crescent to launch the ‘Share the Joy, Give a Toy’ campaign across the GCC and has pledged to donate 3,000 toys collected from customers and employees through the placement of collection boxes at all Landmark Leisure. stores and offices of Landmark Group.
In preparation for Eid celebrations, Landmark Group has also partnered with Aster and Emirates Red Crescent to bring joy to 100 children who will shop at Max and enjoy rides at Fun City at Oasis Mall Dubai. The partnership also extended to Oman and Saudi Arabia where the same initiative was implemented. Similarly, Babyshop has partnered with the International Charity Organization to offer orphans a unique shopping experience at its outlet in Ras Al Khaimah.
Commenting on these initiatives, Natasha Carella, Group Head, Sustainability and Corporate Social Responsibility at Landmark Group, said, “Year after year, we continue to build on our social initiatives as we remain committed to helping people and communities most in need. Resources. This Ramadan, we are working with more than ten social organizations to reach various vulnerable groups in the region, including refugees, low-income families and blue collar workers. It is only by collaborating with local organizations and communities that our collective efforts can have the greatest impact.